home » articles ยป sydney opera house racing promo gets go ahead

Sydney Opera House Ordered to Run Promo Ad

Added: October 8, 2018

The New South Wales government flexed its muscles and ordered the Sydney Opera House to run a promotional campaign on the sails of the venue after it had refused to do so. The UNESCO-listed heritage site’s management had initially been apprehensive about displaying the racing trophy on the building, citing issues with the commercialization if the site.

Calls for the NWS government to intervene were spearheaded by Radio broadcaster Alan Jones, who suggested that the chief executive officer of the Opera House be fired. On Friday afternoon, further discussions were had and a subsequent agreement was reached among all involved parties.

Sydney Australia

Sydney Opera House’s Refusal to Display Ad

The Everest horse race is slated to take place next Saturday, and hence the need to promote the event and there’s no better place than the sails of Australia’s crown jewel. The proposed promotional campaign would entail projecting the logo of the trophy on the building’s sails as well as the colours of the jockey’s apparel. The CEO of the Opera House, Ms Louise Herron was vehemently against the idea, adding that the it was a World Heritage site and “not a billboard”.

Calls for the Sacking of Opera House Exec

In a heated interview with on radio 2GB, radio jock Alan Jones made the argument that the ad placement on the site would bring about much needed revenue to Sydney as a result of the racing tournament. He added, "If I were Gladys Berejiklian I'd pick up the phone and sack you today." With this U-turn, the barrier numbers and colour of the jockeys' silks will be blasted on the sails of the Sydney Opera House. Player looking to place a bet on one of the biggest horse racing events of the year to be held on the 13th of October, head over to our horse betting page for tips and top casinos to sign up to.